About

Brand Strategy is the foundation and superstructure of all we do. It permeates visual expression and language; and shapes business decisions. Well-executed marketing programs drive up both revenue and profits. Brand marketing structures programs carefully to target attractive customer segments, create the desired image and strengthen your brand.

Today’s landscape for non-profit and small businesses is intensively competitive. Whether you’re attracting new customers, recruiting new members, communicating effectively with existing ones, increasing attendance at your conferences and events, or expanding your visibility and reputation, the quality and content of your communications is a key element to your success.

Sheri Robey Lapan LLC will build and execute an integrated marketing and creative solutions to make your outreach, campaigns and messaging engaging, sustainable, and successful. We will customize a plan for you to create imaging, branding & marketing, compelling websites and digital campaigns. With my help, your communications will outperform those of your competitors. Together we can build targeted marketing and creative solutions.

Sheri Robey Lapan LLC offers myriad services to include marketing, design, and web development. Small solutions can make a big impact and people are attracted to businesses they love and who serve them best.  That’s the Sheri Robey Lapan LLC promise.

Clients are partners.  We will know each other. 

Professional Resume

Owner
Sheri Robey Lapan LLC
2001 – Present | Alexandria, VA

Consulting Focus: non and for profit program development and communications,
strategic branding and image development; corporate identity, marketing
collateral creation; business development.

Select Long Term Clients

Senior Director, Programs, BLUE STAR FAMILIES, Inc. Washington DC

Creative & Marketing, Karen Corbett-Sanders, Karen4Schools Campaign Committee, Alexandria, VA

Director, Communications, DIGITAL MEDIA ASSOCIATION (DiMA), Washington, DC

PTA/PTSA Chairperson, Marketing Committee Chair, Alexandria, VA

Previous Employment

Vice President, Marketing, Communications, Project Development & Investor Relations
COMTEX NEWS NETWORK, INC.
1999-2001 | Alexandria, VA

Vice President, Marketing & Membership, Programs & Events
SOFTWARE & INFORMATION INDUSTRY ASSOCIATION
February 1996 – October 1999 | Washington, DC

Director, Marketing & Advertising
ONLINE ACCESS/RED FLASH INTERNET
1994-1996 | Chicago, IL

Marketing Communications Manager
TELEPHONY/GLOBAL TELEPHONY MAGAZINES, Penton Publishing
1990 – 1994 | Chicago, IL

 

Whatever your challenge we're here to help you exceed expectations.